Rachel Brown
The Skincare Boom May Be Over. Where Should Skincare Brands Go From Here?
Even though Kim Kardashian is banking on skincare with the upcoming launch of her new brand SKKN, the skincare category isn’t where much of the action is taking place today in the beauty industry. As Larissa...
Surf-Inspired Brand Byrd Rides Men’s Grooming Wave Into Walmart As It Straddles Mass And Prestige Distribution
Byrd is attempting a difficult distribution maneuver. While looking to drive its business at Walmart, where the surf-inspired men’s grooming brand recently entered nearly 1,519 doors, it’s aiming to maintain a prestige presence in concept and clothing...
Amid Fretting About A Down Market, Byredo Inks A $1B Deal With Puig. Is It Just A Blip?
With the United States roiled by economic volatility, many beauty investors, investment bankers, executives and entrepreneurs have been predicting deal flow and valuations will ebb—and their predictions could absolutely come true. However, recent beauty news has thrown...
Scent Beauty CEO Steve Mormoris On What Makes A Celebrity Fragrance Relevant Today And Successful Sampling Strategies
When Steve Mormoris left Coty, where he spent 16 years and ascended to CMO for the global fragrance division, in 2016, consumers were rejecting the celebrity scents that had been cash cows for over a decade and turning...
“Modern, Personalized, Luxury Bath & Body Works”: Startup Scent Lab Enables Consumers To Tailor Fragrance Products To Their Tastes
Ariana Silvestro has always been a fan of candles, but not shopping for them online. Although there are plenty of websites big and small that offer them, she’s found it difficult to pin down the exact candle she’s...
This 23-Year-Old Founder And CEO Is Set On Eliminating Plastic From The CPG Industry
To Nohbo founder and CEO Benjamin Stern, the CPG industry’s moonshot is the elimination of plastic—and aiming for a moonshot in his blood. His grandfather was an engineer on the first Apollo mission, which paved the way...
Vietnamese American TikToker Vi Luong Is Speaking Out About How Brands Treat Minority Content Creators
Vi Luong seems like she’s having a ton of fun on TikTok. From showing herself in hot rollers (“I don’t look like George Washington”) to pretending to audition for “Euphoria” because “there are no Asian baddies” on...
