Taylor Bryant
J.C. Penney’s New Beauty Concept Is Giving Many Indie Brands Their First Shot At Retail
More than 170 beauty brands across the mass, prestige and masstige sectors will debut at 10 J.C. Penney in-store beauty shops and online on Tuesday in a rollout that will mark one of the more intriguing experiments in...
Curly Haircare Rocket Ship LUS Brands Brings On Beauty Vet As CMO To Gear Up For More Growth
Sahar Saidi founded LUS Brands in 2017 with a $30,000 bank loan and two part-time contractors. One helped with customer service, the other with Facebook advertising. “I wore many hats in the early days,” she recounts. Four...
Soshe Beauty Is Out To Make Refilling Mascara Easy With Shipping Fee-Free Subscriptions
Three years ago, as Sahar Rohani entered her sophomore year at USC, she decided to make changes in her daily routine to reduce its environmental footprint. She turned to her makeup stash first. “I realized I had so...
“Not Another Influencer Brand”: Diipa Büller-Khosla Gets Serious About Skincare And Championing Desi Women With Inde Wild
Influencer and model Diipa Büller-Khosla pulled from her background to start her beauty brand Inde Wild. Her mother Sangitha Khosla is an Ayurvedic doctor and dermatologist, so the 30-year-old grew up surrounded by all things...
Fearless Fund Winner Nude Coco’s Lotion Stick Is Good For The Bod (And Not Bad For The Bathroom Cabinet Either)
The brand Nude Coco was born out of sibling love. Specifically, the love founder Courtney Carter has for her younger sister. When Carter went on vacation with her family in the summer of 2019, she noticed her...
What Beauty Editors Want Brands To Send—And What They Absolutely Don’t Want Them To Send
Before the pandemic, beauty closets were staples of women’s publications. Designated rooms or shelves at publications’ offices, they were filled with new launches typically organized by category to help beauty editors keep track of the deluge of products...
African-Inspired Clean Brand 54 Thrones Brings Its Bestselling Beauty Butters To Sephora
Nearly 20 years after Christina Funke Tegbe’s first time shopping at a Sephora at age 17, her clean African-inspired beauty brand 54 Thrones is launching on the retailer’s website. “I always wanted to have a major brand...
