New Clean Brand Plenaire Encourages Gen Z Consumers To Be Kind To Themselves Through Skincare

Claude Monet and Pierre-Auguste Renoir were among a group of impressionists in the 1800s that specialized in painting outdoors to capture natural light. Called en plein air or “outdoors,” their style broke free from the predetermined confines of...

This New Gender Barrier-Busting Brand Hones In On The Art Part Of Makeup Artistry

Where Depixym takes makeup, no labels are necessary. The gender barrier-busting brand’s 20 colors are packaged in aluminum tubes that seem as if they should come with an easel and palette—and they sort of do. Each is...

Meet The British Brand Taking Beauty Product Customization To The Masses At Boots

Have you ever fallen in love with the effectiveness of a conditioner, but were turned off by the scent? Or adored the hydrating capabilities of a serum, but wish it could brighten as well? If so, Emulsion...

The Anti-Influencer: Thingtesting’s Jenny Gyllander Refuses To Take Sponsorships For Her Product Reviews

Jenny Gyllander started Thingtesting last year with one intention in mind: to provide objective reviews of new products. “My main goal is to add transparency and honesty to this new world of brands and shopping today,” she...

Five Dot Botanics Aims To Be More Than Just Another Minimalist Indie Beauty Brand

Indie beauty brands are becoming mainstream. Just look to Sephora and Ulta’s battle for up-and-comers as proof. New beauty companies have emerged at a rapid pace over the last several years, providing customers with greater options than...

Fast-Growing Brand Altr London Shows Men’s Makeup Is Gaining Ground

For many girls, the decision to use makeup is almost an unconscious one. They reach a certain age and generally start itching to slather on lip gloss and eyeshadow, usually because they’ve seen their mothers or celebrities they...

Founded By Psychotherapist Charlotte Ferguson, Emerging Brand Disciple Connects Skincare To Mental Health

Self-care is a buzzy word right now, but the overall messaging is simple: How you take care of yourself (or don’t take care of yourself) can affect your wellbeing. From eating healthy to exercising to taking a break...