Brand Report

New Eco-Conscious British Brand Kind2 Is Reinventing The Shampoo Bar
Sue Campbell, a former managing director at Asian arm of professional search firm Korn Ferry, didn’t set out to launch a haircare brand. She wanted to develop a plastic-free product that would be used frequently to do her...

Indie Beauty Brands Register Strong Black Friday And Cyber Monday Sales, But Concerns Over Consumer Confidence Linger
Although big beauty companies entered the Black Friday/Cyber Monday discounting fray with unparalleled force last week, smaller players discovered there remained plenty of room to snag customers looking for deals. Overall results from the frenzied holiday shopping...

Guys With Skincare Questions Can Text New DTC Brand Bruvy For Answers
Most men aren’t likely to walk into a Sephora and ask cast members their pressing facial care questions. With Bruvy, they don’t have to. The new direct-to-consumer skincare brand is stepping in where traditional beauty customer service...

New Plant-Driven Brand Rowse Makes DIY Skincare Fabulously Chic
At an event in London last month to fete Rowse, co-founders Barcelona resident Nuria Val and Paris resident Gabriela Salord invited attendees to create artwork out of pressed flowers, a simple form of...

Three Standout Scandinavian Beauty Brands To Watch
In recent years, beauty products from Scandinavia have become increasingly popular in Europe and the United States, spawning an S-beauty trend that has consumers snapping up merchandise with sleek packaging worthy of the chicest bathrooms. Brands like Byredo, L:A...

How Lavido Went From A Single Diaper Salve Made In Israel To A Global Natural Beauty Brand
When makeup artist Angela Levin was traveling in Israel, she wandered into one of Lavido’s four stores in the country and fell in love with the natural skincare brand. Upon returning to the United States, she used...