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Meet Beauty Independent’s New Editor Taylor Bryant
Like many beauty brands, Indie Beauty Media Group, parent company of Beauty Independent, had to make a hard pivot when the pandemic hit. The robust trade show schedule that supported it came to a jarring halt,...
What’s Next For Westman Atelier?
Prestige makeup had a tough go in 2020. Sales in the segment dropped 35%, according to The NPD Group. Westman Atelier dodged the slump. The brainchild of celebrity makeup artist Gucci Westman...
How Natural Hair Influencer Whitney White Built A Brand That Quickly Sold Out At Ulta Beauty
In 2015, when Business Insider heralded Whitney White as Michelle Phan of the natural hair movement, the influencer hadn’t followed in Phan’s footsteps to sell products. Three years later, she launched Melanin Haircare, a brand she...
How Anise Cosmetics Went From A Mall Kiosk To Walmart Locations Nationwide
Before 8-free and 10-free nail polishes shook up the nail segment, Anise Cosmetics pioneered better-for-you nail polish formulas. Influenced by The Body Shop and Lush, co-founders and couple Neal Wallach and Tam Tran understood almost two decades...
Why Laura Geller Is Focusing On Women Over 40 In Its Imagery—And Why Other Brands Should, Too
A funny thing happens when you’ve been successful in the beauty industry for a long time. Despite all its magical creams, you age. For some beauty brand founders, dealing with that inevitability can be difficult. Aging seems to...
SeneGence Founder Joni Rogers-Kante Wants To Set The MLM Record Straight
Some of beauty’s most iconic brands—Avon, Mary Kay and Rodan + Fields, for example—have grown into business empires utilizing multi-level marketing models. As popular as these brands’ products may be, direct-sales or MLM
