Brands
Tru Fragrance Flexes Its Brand-Building Muscle With Undone Beauty’s Launch At Ulta Beauty Stores
Undone Beauty is getting it done at retail. After launching on Ulta Beauty’s website in March, the minimalist clean makeup brand from Tru Fragrance Inc. is entering 325 of the chain’s locations across the United...
With New Brand Esas, Two Givaudan Alums Aim To Disrupt Beauty Manufacturing
Seda Bilginer and Amanda Sichon, co-founders of Esas, are self-confessed product junkies, but it’s the production floor that ignited their entrepreneurial spirit. As colleagues at Givaudan, the global fragrance and flavor manufacturer, they bonded over “a lot,...
Six New Brands Spanning Cosmetics, Skincare, Haircare And Sexual Health
This brand roundup is a testament to the dizzying pace at which yesterday’s innovations become today’s table stakes. When Kegelbell: The Vagina Gym debuted at Indie Beauty Expo in 2019, a trade show put on...
This Brand Generated $2.6M In Sales Last Year While Sticking To Small-Batch Manufacturing
When Terran Lewis was a student at Georgia State University, she saw a flier advertising a farming internship at Atlanta’s Urban Sprout Farms that would ultimately put her on the path to founding Herb’n Eden, a rapidly...
Scotch Porter’s Sales Rose 70% Last Year—And It Secured Funding To Boost Them More This Year
Calvin Quallis’s men’s grooming and skincare brand Scotch Porter thrived during the pandemic. “There are a lot of businesses that suffered and no longer exist due to the pandemic, but we’ve had the opposite effect, and we’ve...
Bubble’s Gen Z Skincare Rolls Out To Walmart Doors Nationwide
When Beauty Independent spoke to Shai Eisenman in November last year about the launch of her teen skincare brand Bubble, she predicted it would be in every mass...
