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How To Control Your Brand Image On Amazon
The indie beauty brands that stay away from Amazon are worried about the giant e-tailer eroding their brand value, according to pre- and post-pandemic surveys conducted by Beauty Independent. Many believe it’s just not a fit for their...
How Custom Essence Drives The Fragrance Category With Natural Formulations And Products For Multicultural Consumers
Fragrance is hitting a high note. The category was beauty’s pandemic dark horse as the only one in prestige to post growth last year, according to market insights firm The NPD Group....
How Croda Is Leading The Charge In Providing Sustainable And Efficacious Ingredients To Beauty Brands
Croda International has always put sustainability at the core of its mission—and others are taking note. The global specialty ingredient supply company has achieved Platinum status from EcoVadis, a ratings platform that evaluates how...
Mason Interactive’s Brook Llewellyn Shepard On The Metrics That Really Drive Direct-To-Consumer Success
As competition in the direct-to-consumer landscape heated up, Brook Llewellyn Shepard founded Mason Interactive, a digital marketing agency for fashion, beauty and lifestyle brands, in 2009 to...
KKT Consultants Founder Krupa Koestline Wants To Be Clean Beauty Brands’ Secret Weapon
Biologist and chemist Krupa Koestline spent years working for leading global beauty companies like Estée Lauder and Neutrogena. After seeing firsthand in the lab many ingredients she deemed potentially harmful going into the personal care products...
Shopify Introduces Business-To-Business Marketplace Handshake
While the COVID-19 pandemic caused many businesses—travel, physical retail and dining among them—to ground to a halt last year, it also caused some industries to boom, none more so than e-commerce. In the first half of...
