No-Commitment Manicures: Orly Launches AR Nail Polish Try-On With App Wanna Nails

Orly is taking the concept of try before you buy virtual by partnering with augmented reality specialist Wannaby to allow consumers to sample nail polishes on their cellphones via the Wanna Nails app. Although brands the...

Beauty Independent 2.0: Connect To Grow With Uplink

So begins the launch of Beauty Independent 2.0: On Tuesday at BeautyX Capital Summit, Beauty Independent publisher and Indie Beauty Media Group co-founder Nader Naeymi-Rad introduced Uplink by Beauty Independent, a new services marketplace connecting...

Don’t Understand The Gobbledygook On Beauty Product Labels? SkinCarisma Will Break It Down For You

SkinCarisma is taking the mystery out of ingredient decks to help consumers make educated decisions when they purchase beauty products. The idea for SkinCarisma, a digital platform now in beta mode designed for consumers seeking in-depth understandings...

Opu Labs Aims To Connect Skincare Consumers Around The World One Facial Scan At A Time

The world may be flattening, but no single tool has yet gathered data on the skin of consumers and the products they apply from all corners of it. Opu Labs wants to provide that tool in the...

The Beauty Marketplace Steps In When Picking A Product From An Indie Brand Gets Tough

With thousands of indie beauty brands available, it’s difficult to find the right one for you – and that’s where The Beauty Marketplace comes in. The new platform is designed to pair customers with products from indie...

Nine Tips For Beauty Brands Trying To Beat Facebook’s Algorithm Change

In the beauty industry today, Facebook’s algorithm may be one of the most important ingredients for success. When it shifts, brands are forced to adjust their marketing formulas to continue to flourish on the world’s largest social media...