New To Augmented Reality? Experiment And Have Fun

Sure, augmented reality is snazzy and cool, but that doesn’t make it a fit for every beauty endeavor. When Benefit Cosmetics’ digital marketing manager Emily Dybwad was devising an augmented reality offering, she realized it had to be...

Voice Shopping: How To Join The Conversation

It’s not the time for beauty brands to quiet down. They must make their voices heard or risk losing out on sales that are spoken, not clicked or rung up in person. Voice assistant technology such as Amazon’s...

Digital Platform Imbeau Is Out To Strengthen The Bonds Between Beauty Professionals And Their Clients

If spas, salons and cosmetics stores only interact with customers when they visit, the beauty businesses are severely limiting sales. Imbeau extends interactions well beyond physical locations to improve customer retention and revenues. The new cloud-based...

No Appointment Necessary: Makeup Artists And Hairstylists Dole Out Tips To Women Everywhere On Beauty Advisor

Girlfriends and social media gurus don’t always supply the right beauty and health tips for you. When that happens, it’s time to bring in the professionals, and Beauty Advisor steps ups to the plate with informed hacks from...

Shade2Shade Guides Online Shoppers To The Right Foundation Shades For Them To Boost E-Commerce Sales

For all the convenience of the web, there are some things it just doesn’t make simpler. Choosing foundation is certainly one. Satisfying midnight ice cream cravings is another, but that might only be a concern for Beauty Independent....

Want The Right Beauty Product For You? MIME Can Help Using Selfies

MIME Inc. could relegate swatching to the beauty history books. The developer of Flawless, an app matching beauty merchandise to colors in photographs, is releasing a skin analysis tool that examines selfies to recommend products...