Beneath the Surface

Nearing the end of a year in which the pandemic stubbornly refused to disappear and the global infrastructure underpinning the consumer packaged goods industry buckled, the fervor surrounding Black Friday and Cyber Monday faded as consumers spread their...

Sagittarius season brings a glimmer of hope. While 2021 has been a mixed bag of highs and lows, use the last month of the year to channel what you wish to come in the upcoming year....

When Violette Serrat set out to develop her brand Violette_Fr with 11 stockkeeping units across six categories, including makeup, skincare, haircare and fragrance, not everyone was completely sold on the concept. She recounts an advisor teased her...

The beauty subscription box business boomed last year after the pandemic spread worldwide. With stores closed and people hunkered down in quarantine, home delivery of beauty products became a crucial vehicle for sampling. FabFitFun’s 2020 revenues soared...

In the history of beauty brands marrying influencers with seasoned executives, RFLCT may have the shortest tenure. Less than two weeks after gamer Rachell “Valkyrae” Hofstetter went public with the news of the skincare brand she...

Scorpio season welcomes the sign’s natural ruling planet Mars during November. Mars is the planet of initiative and action, and its effect is more than meets the eye in Scorpio. Conversations are...