Beneath the Surface
Science Is Back In Style In The Beauty Industry
It’s been a rough few years for science, to put it mildly. In the beauty industry, a wave of startups and entrepreneurs touted natural and organic ingredients as the hallmarks of safety and purity, leaving chemists’ lab-created molecules...
The Rise Of Respiratory Wellness
Amid a pandemic that brutally attacks the respiratory system, it should come as no surprise that products designed to bolster lung health and purify the air we breathe have cropped up, forming a nascent personal care...
After Independent Testing Discovers Purito’s Mistaken SPF Claim, How Can Sun Care Brands Regain Consumers’ Trust?
Gushing about K-Beauty brand Purito’s Centella Green Level Unscented Sun SPF 50+ in Business Insider, reporter Alison Barretta wrote, “When I use it, I’m often able to skip moisturizer and makeup because it makes my complexion...
Early Sales, E-Commerce And Self-Care Boosted Indie Beauty Brands On Black Friday And Cyber Monday
A confluence of rising online sales, an area of strength for emerging companies, and an earlier kickoff to holiday shopping promotions paid off for indie beauty on Black Friday and Cyber Monday. With more people at home and...
Moving On From J.C. Penney, Sephora Will Open Shops Inside Kohl’s Locations
The beauty retail landscape is being reshaped by marriages between major chains. Less than a month after the revelation that Ulta Beauty will open more than 100 in-store formats at Target locations in the fall of next year...
What’s It Going To Take To Turn Around The Makeup Category?
The numbers are staggering. Prestige color cosmetics sales plummeted 31% to $1.4 billion in the third quarter of 2020, according to The NPD Group. With the exception of nail products, which were aided by the closing of...
