Beneath the Surface
What Beauty Business Editors Really Want To Hear From Brands Right Now
In the best of times, Cheryl Wischhover, a contributing reporter at The Goods by Vox and beauty writer for Business of Fashion, cast a skeptical eye on public relations pitches to weed out ones not ringing true. In...
Will The Lipstick Effect Hold During This Economic Downturn?
Vannett Li, a senior strategist at San Francisco branding agency Bartlett Brands, doesn’t usually primp for the several Zoom meetings she participates in per week lately. However, if she feels a video conference demands extra professionalism, she...
The Work-From-Home Movement Will Change Beauty Forever
Nary a swipe of lipstick has crossed the lips of beauty industry veteran Shannon Curtin, CEO of New World Natural Brands and former pageant girl accustomed to regularly wearing makeup, in over three weeks. “I haven’t colored...
As Shoppers Turn Their Attention To Amazon, Results Are A Mixed Bag For Indie Beauty Brands
Commanding nearly 40% of the American e-commerce market prior to the pandemic, Amazon has become online shopping’s chief artery during it. For a beauty industry that’s long had a lukewarm relationship with the e-tail giant, the centrality...
COVID-19 Is Putting Stress On The Global Beauty Supply Chain
As COVID-19 stretches around the world, global links in the beauty industry’s supply chain are coming apart. The first frays in the chain were centered in China, where the outbreak in January and February inhibited supplies, particularly packaging,...
Communications In The Time Of Coronavirus: PR Professionals Weigh In On Crucial Steps Beauty Brands Should Be Taking Right Now
As the coronavirus pandemic spreads, brand messages that made sense even a day ago may be unwise. The communications and sales strategies pursued over the next 90 days could make or break small beauty businesses. Above and beyond...
