Beneath the Surface
Native Americans Troubled By The Appropriation And Commoditization Of Smudging
Smudging, the ancient Native American practice of burning dried plants in spiritual ceremonies, has been made common by the non-Native population spreading it to yoga studios, beauty companies and wellness boxes. Google white sage, the primary ingredient in...
Sexual Health Companies Confront Business Obstacles From Social Media Advertising Bans
Kris Fretz, founder and CMO of Emojibator, has been banned from promoting content on Facebook, Instagram, Twitter, Snapchat and Pinterest since her sex toy company’s first day of business in August 2016. Even when she uses non-explicit...
Products For People With Vaginas: The Shift Toward Gender Identity Inclusivity In Sexual Health And Period Care
Not everybody with a vagina identifies as a woman. Many period care and sexual health companies are becoming increasingly inclusive in their language, marketing and branding to acknowledge that usage of their products extends beyond traditional gender identity...
How Millennials Are Changing Their Beauty Habits As They Approach 40 (Or Not)
Aging is a given. How you respond to it is not. As the older contingent of the millennial generation born from 1980 to 1995 approaches 40, many are embracing the crow’s feet, gray hair and extra pounds that...
A Dose Of Digital Drama: Why Selling CBD Online Is Still A Struggle
Less than six months after the much-lauded passage of the Farm Bill legalizing the hemp trade, it’s proving not to be the panacea for CBD product selling many thought it would be. Beauty and wellness brands marketing CBD-infused...
The Men’s Market Looks Downright Glowy (Hint: Male Face Masking Is Involved)
After leaving the stuffy finance sector a year ago for a more informal office environment at WeWork, where he’s senior sales associate, handsome trainer on the side Michael Taylor shaves only once every 10 days. “When I shave...
