Beneath the Surface
Why A Growing Number Of Skincare Brands Questions Skin Types
Dermatologist Harold Lancer’s practice has reached 35,000 patients and, amazingly, almost all of them report to have a single skin type: sensitive. He isn’t convinced by their self-identification. “I spend much of my time consulting them to...
Zero Waste Is The Beauty Industry’s New Green Crusade
Waste not, want not is a phrase our mothers favored when attempting to convince us to consume our veggies. It’s also the new battle cry of the green beauty revolution as zero waste becomes the cause célèbre of...
Smudging, The Ancient Cleansing Ceremony, Has Sparked The Most Millennial Of Modern Fragrance Trends
In an age when cars drive themselves, robots clean floors and faces unlock phones, a large portion of the population (read: millennials) has suddenly become enamored with all things ancient. Smudging is case in point. Once considered the...
The Business Of Shelfies: Why Skincare Companies Are Looking Inside Medicine Cabinets To Grow Their Brands
Athena Hewett will be the first to tell you that she’s far from a social media devotee. Prior to founding San Francisco-based skincare company Monastery a year and a half ago, she rarely used Instagram or Facebook....
Beauty Brands Navigate The Legally Murky Waters Of Selling CBD Products Online
On Feb. 19, CBD chocolate maker Not Pot sent an email to customers that ironically may have caused them to want more of the company’s hemp-infused heart-shaped treats. “It’s come to our attention (and disappointment) that our payment...
Is There Room For Synthetics In The Natural Perfume Segment?
When Cat Chen developed Skylar Body, it was imperative to her to control every element along the supply chain from packaging peanuts to organic sugar cane alcohol perfume bases. She obsessed over the natural compounds that provide the...
