Expert Dialogue
Odele’s Co-Founders Share Five Crucial Brand Launch Strategies
In January of last year, Odele put clean haircare on the retail map in a big way by rolling out to around 1,000 Target stores. Priced for the mass market at $11.99 each, the emerging brand’s products include...
Lifting The Veil On Beauty Packaging Materials
For brands concerned about the environment, sustainability can’t be a postscript. In a Beauty Independent In Conversation webinar last month, Brandi Parker, head of realization at design and branding agency Pearlfisher, offered four recommendations for those...
The Entrepreneurs Behind The Skincare Devices That Have Been Pandemic Must-Haves
For every beauty device that’s a bestseller, there’s another that totally bombed. Even L’Oréal-owned Clarisonic couldn’t hack it in the tough tool segment. In July, the brand, which pulled in $100 million in annual sales...
UOMA’s Sharon Chuter, Beautycounter’s Gregg Renfrew And Supergoop’s Holly Thaggard On Leading Mission-Driven Brands
A growing group of beauty entrepreneurs put mission over money. Three such beauty entrepreneurs—diversity champion Sharon Chuter, founder of UOMA Beauty, skin cancer fighter Holly Thaggard, founder and CEO of Supergoop,...
Inside The Box: Solving The Mysteries Of Paper Packaging
Bottles, jars and tubes aren’t the only beauty packaging units affecting the environment. Secondary packaging is a big part of the story, too. “Sixty-five-plus percent of secondary packaging is made out of paper,” said Nader Naeymi-Rad, co-founder of...
Community Comes First For Beacon Awards Winner Rizos Curls Founder Julissa Prado
Community is one of the biggest consumer packaged goods brand buzzwords of 2020. Entrepreneurs want to build communities. Investors want to fund brands that have them. Consumers want to join them. Why...
