Knowledge
From Twitch To Flip, Social Media And Livestreaming Platforms And Tools Moving The Needle For Emerging Beauty Brands
The importance of TikTok to a brand’s social strategy is only rising, according to Jacquelyn De Jesu, founder of stylish shower cap specialist Shhhowercap. “For any brand...
Beauty Entrepreneurs On Where Indie Beauty Has Been—And Where It’s Going
In the wake of recent developments such as Beauty Independent parent company Indie Beauty Media Group co-founder Jillian Wright’s departure, the closure of Aubrey Organics and the arrival of Chanel’s clean beauty N°1 collection, which...
Important Factors To Consider When Developing And Marketing Feminine Hygiene Products
Feminine hygiene has been getting its due of late. The category has experienced an influx of founder-led brands like The Honey Pot Company, Rael and August, which have received millions in funding and realize serving...
How BIPOC Founders Can Secure Smart Money To Build Their Beauty Brands
“There’s smart money, and there is dumb money,” declared Thirteen Lune co-founder Nyakio Grieco, speaking during a Beauty Independent In Conversation webinar last week on funding for BIPOC-owned brands. Grieco, who joined...
Nine Beauty Entrepreneurs And Execs On The Personal And Professional Impacts Of Having COVID
There are more than 64 million known coronavirus cases in the United States, and the illness is expected to infect most Americans at some point. As the virus continues to spread, learning from people about their coronavirus...
The Candle Care Business Heats Up For Candle Brands
Blowing out the candles on birthday cakes has fallen out of favor amid the pandemic, but did you know that the pricey Diptyque Baies collection candle shouldn’t be blown out either, albeit for a different reason?...
