Knowledge
Why Jones Road Beauty CMO Cody Plofker Isn’t Convinced Livestream Shopping Will Take Off In The US
The dynamics of the last few years have seemed tailor-made to ignite a livestream shopping groundswell in the United States. Already successful in Asia, the domestic market had been tipped in the livestreaming direction by social commerce experiences...
How Beauty Entrepreneurs Are Recession-Proofing Their Businesses
If the pandemic and its aftermath have taught us anything, it’s that the future is unknowable. So, predications should be viewed with skepticism. But, for what it’s worth, economists are largely predicting the United States is heading...
HelloBiome Launches To Help Companies Gain Insights Into The Skin Microbiome To Make Products Effective For It
Did you know that people with similar dry patches can have vastly different skin microbiomes? That’s among the insights HelloBiome, an AI-powered microbiome assessment and data platform by the people behind microbiome-friendly skincare brand Dr. Elsa...
Buy Now, Pay Later And Beauty: Good Match Or Faustian Bargain?
With inflation and interest rates towering, it would seem to be the perfect time for interest-free loans. That’s the proposition of buy now, pay later (BNPL) services enabling consumers to space out the costs of purchases over a...
What Beauty Segment—Prestige, Mass, Masstige Or Value—Will Win In A Shaky Economy?
Inflation in the United States hit 9.1%, a four-decade high, in June in yet another reminder of the economic quagmire the country is stuck in. Facing the effects of persistent inflationary pressure, interest rate hikes and supply chain...
How Beauty And Wellness Brands Can Really Make A Difference In The Fight For Reproductive Rights
When the United States Supreme Court overturned Roe v. Wade last month to allow states to prohibit abortions, beauty brands were quick speak out on social media against the decision. Benefit wrote on Instagram that it...
