Knowledge
Chanel’s $825 Advent Calendar Was A Big Social Media Fail. What Can Indie Brands Learn From It?
The buzz Chanel generated with an $825 advent calendar inspired by its iconic No. 5 perfume wasn’t the kind of buzz it was looking for. After TikTokker Elise Harmon unboxed the advent calendar to reveal keychains, a string...
Factors To Consider When Developing Products For Skin Health
With so much choice in the skincare space, customers aren’t interested in slathering just any product on their face. They’re looking for transparent ingredient lists, personalized products for their skin issues and formulas that promote skin health, not...
The Innovations Driving Opulus Beauty Labs, Plus And Droplette—And Challenges They’ve Faced
The sheer volume of beauty products being marketed to consumers can make even the most discerning shopper’s head spin. Amid the profusion, some beauty industry insiders like Beauty Heroes founder Jeannie Jarnot
How The Pandemic Has Permanently Changed Work For Beauty Entrepreneurs And Execs
In this edition of our ongoing series posing questions relevant to indie beauty, we ask 28 beauty entrepreneurs and executives: What ways have your work life and practices changed since the pandemic that you think won’t change back?...
The Beauty Trends Editors, Hairstylists, Makeup Artists And More Hope Will Be Big In 2022
In this edition of Beauty Independent’s ongoing series posing questions relevant to indie beauty, we ask 14 beauty editors, aestheticians, hairstylists, makeup artists and doctors: What are beauty trends you hope to see in 2022?
Valuation Considerations For Early-Stage Beauty And Wellness Businesses
In 2021, there’s been a bull market for beauty and wellness businesses. With the year wrapping up, acquisitions of Youth To The People, Sol de Janeiro, Ouai, and Billie by L’Oréal, L’Occitane, Procter & Gamble, and Edgewell Personal Care respectively, have been...
