Rachel Brown
How Former Sephora Chief Merchant Margarita Arriagada Is Redefining Luxury Beauty With Her Brand Valdé
After the pandemic took hold in the United States in the spring of last year, former Sephora chief merchant Margarita Arriagada was faced with one of the most difficult decisions of her storied beauty industry career. Should she...
New Beauty Brand Fiils Is On A Mission To Make Refills Easy And Fun For Everyone
“I’m a recovering hypocrite really because I’ve worked for big beauty brands and pushed product for so long,” says Anna Priadka, former global artist for Nars in the United Kingdom and regional makeup artist for Dior. “In my...
The Detox Market Flexes Its Curation Skills With French Clean Beauty Capsule Collection
Most years, Romain Gaillard, a longtime Los Angeles resident who grew up in Paris, takes at least four trips to France, but 2020 and 2021 aren’t most years. Due to the pandemic, the founder and CEO of clean...
After Moving From Los Angeles To Boise, SkinOwl’s Annie Tevelin Opens A Store
Before the pandemic, Annie Tevelin, whose brand SkinOwl will throw a grand opening party Saturday for its 1,200-square-foot location in the picturesque retail and dining district Bown Crossing of Southeast Boise known for its walkability, friendly vibe,...
AJ Crimson On Building A Luxury Makeup Brand Speaking To Black Women And The Potential Of A Diffusion Line
AJ Crimson has gone from “8 Mile” to the department store aisle. The celebrity makeup artist, who caught a big break on the Eminem-fronted film and will launch his 8-year-old namesake prestige makeup brand at Nordstrom by...
With An At-Home Spit Test, New Brand Veracity Is Helping Consumers Biohack Their Skin Health
While a 29-year-old student at Harvard Business School seven years ago, Allie Egan was afflicted by stubborn dry patches. “I Googled everything under the sun and went to a dermatologist,” says Egan. “My dermatologist was like, ‘It’s contact...
The Many, Many, Many Strategic Shifts That Got Beauty Brands Through The Pandemic So Far
With the United States crossing a year since the first lockdowns were imposed to stem the spread of the coronavirus, which has claimed more than 530,000 lives in the country and 2.62 million globally, we decided to check...
