
Sephora Branches Into Wellness Tech With HigherDose Launch
Sephora wants in on the wellness device market. Today, the specialty retailer has introduced 13 products from HigherDose to its online assortment. Co-founders Katie Kaps and Lauren Berlingeri view the at-home recovery...

Have Fine Hair? New Brand Fully Fyne Is Creating Haircare Products Just For You
For Fully Fyne, fine hair is more than simply one of many hair types to address. It’s the new brand’s main focus. Fully Fyne is launching today with two products—$46 Fyne Mask and $16 Fyne Comb—specifically designed...

Has Any Retailer Replaced Barneys New York As The Go-To Beauty Brand Builder?
In a Wall Street Journal article that ran earlier this month, reporter Chavie Lieber wrote, “Barneys New York was always more than a department store. With a flagship on Madison Avenue and a dozen more locations across...

Sexpot Apothecary Is Expanding The Medicine Cabinet With Herbal Sexual Wellness Remedies
The relationship between sexual health brand founders and their customers is often deeper and more complicated than simply buying and selling merchandise. As far as society has come in destigmatizing sex, it’s still shrouded...

Sephora US Launched Smile Makers’ Sex Toys—And Seemingly Everyone Freaked Out
“We have from the start been very single-mindedly focused on the beauty channel,” says Mattias Hulting, co-founder of Ramblin’ Brands, parent company of sex toy brand Smile Makers. That focus is paying...