Rachel Brown
Clean Beauty Mart Swiftly Builds A Surprisingly Strong Business In L.A.
Oliver Ifergan, a hairdresser with an appetite for entrepreneurial endeavors, ventured into clean beauty as a literal side project, transforming a 600-square-foot space adjacent to his Beverly Hills salon OliverLaurent into Clean Beauty Mart. Within...
Customers Are The Next Big Influencers
MAC’s upcoming collaboration with Patrick Starrr is the latest piece of evidence that big beauty influencers are now indistinguishable from traditional celebrities. They command mega bucks, sign contracts obligating them to specific content, are orbited...
Please Find Me: Beauty Brand Founders Weigh In On The Trials And Tribulations Of SEO
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we asked 10 founders and executives: How do you approach search engine optimization (SEO)?
Serein Wu Gets Seriously Real On Social Media And Has Fun With Skincare Too
Social media has been lambasted for derailing people’s self-esteem, but Serein Wu is evidence it has positive impacts, too. The beauty influencer plunged into YouTube to cope with bouts of depression and discovered compassionate fans to lean on....
The Founders Of Luckyscent Cultivate The Art Of Niche Fragrance Retailing At Second Scent Bar Location In L.A.
Like the niche fragrances they sell, Adam Eastwood and Franco don’t follow convention. In 2002, when selling perfume online was considered unfeasible, the business partners challenged the e-commerce naysayers with digital destination Luckyscent. Today, as the...
Natural Deodorant Brand Freedom Takes Flight At Anthropologie And High-End Spas
Anthropologie is giving Freedom a chance. The natural deodorant brand from Free Brands Inc. will launch on the apparel retailer’s website and in its stores early next year with 15 stockkeeping units priced from $7 to...
Hum Nutrition Scores $5M As Investment Pours Into Ingestibles
The ingestibles category received another stamp of approval from investors with Hum Nutrition finalizing $5 million in Series A funding from CircleUp Growth Partners, Imaginary Ventures and Strand Equity Partners. The deal follows Unilever Ventures’ bet on Nutrafol,...
