What Will Be In—And Out—For Haircare In 2026

Haircare is closing out 2025 with considerable momentum, with products like protection sprays, serums, shampoos and tools leading holiday beauty shopping. If the current pattern holds, the category could have much to celebrate in 2026. Haircare...

Cosmetic Chemist AJ Addae On 5 Beauty Trends For 2026 As The Industry Wrestles With Its Limits

Last year, cosmetic chemist and Sula Labs founder AJ Addae prophesied that prices would rise and collaborations would dominate, both of which have played out across the beauty industry in 2025. Now in her...

The Wellness Multiplier: GLP-1s, Aesthetic Procedures And Health Prioritization Accelerate Sales

Wellness isn’t just influencing beauty, it’s fundamentally realigning it. Consumer signals are clear: wellness has become a top priority, and shoppers are willing to spend on products and services that promise to help them reach their...

Haircare Is Leading Holiday Beauty Sales So Far

The holiday shopping season isn’t over yet, but haircare is emerging as its beauty frontrunner so far. Haircare’s share of total online beauty sales from Nov. 27 through Dec. 1 rose to 29.6% from 26.1%...

As AI Transforms Beauty Discovery, Ex-Tesla Staffer Builds A ChatGPT Alternative For Beauty

Artificial intelligence is transforming beauty discovery and shopping, but the platforms leading the AI revolution weren’t built for beauty. Former Tesla associate Ghezal Ebrat aims to change that with SearchBeaute.ai, a...