What Does It Take For A Beauty Brand To Get Acquired?
In a recent post for his Substack Making Cents, Drew Fallon, CEO and co-founder of AI-powered financial platform Iris, broke down four attributes he argues a consumer packaged goods brand has...
“$5M To $6M To Grow”: Angel Investor And Advisor Anne Kurtz On The True Cost Of Beauty Brand Traction
Being an investor, no matter the industry, is inherently risky. But, in beauty, that sometimes can be hard to remember because the rewards are celebrated much more than the risks are discussed as brand failures tend to be...
The Beauty Brands Standing Firm On Sustainability Even As They Face Heightened Costs
As beauty brands come under mounting cost pressures due to economic shakiness and tariffs, which President Donald Trump has set at 10% for goods imported to the United States from most countries in the world and 30% on...
Can Morphe Execute A Big Comeback?
Two years after Morphe owner Forma Brands emerged from bankruptcy, the brand is returning to form. Available at Ulta Beauty and in direct-to-consumer distribution, its year-to-date sales have increased 33% and comparable-store sales are up a double-digit...
The #6MonthsToSephora Playbook: How 4AM Skin Is Preparing For Retail
Sephora likes to get “in the kitchen” with brands, guiding their products, messages, prices and design grounded in its understanding of customers, but rarely does the public catch a glimpse of that process—at least until now. In...
