Four And Five Years Into Leading Beauty Brands, Many Founders Have Different Expectations For Their Businesses

If I’m being honest, four years into Beauty Independent, I’m a little road-weary. That’s not to say I was a spring chicken when the publication launched. I was 40 and had covered business long enough to know that...

Pivots, Obstacles And Opportunities: How CBD Beauty And Wellness Brands Are Evolving

The CBD segment was rocked in July when the Cellular Telecommunications and Internet Association (CTIA), a wireless trade organization monitoring sex, hate, alcohol, firearms and tobacco content, decided CBD was too offensive to be promoted by...

Ace Beauté Enters Ulta Beauty With New Magnetic Lashes

Growing up in Nigeria, Niye Aniekan-Attang learned about the power of makeup from her grandmother. “Every morning she would get up and put on her makeup, even though she never went anywhere most of the time,” she says....

What Niche Beauty E-Tailers Are Interested In Adding To Their Assortments Right Now

As the pandemic cloistered people in their homes last year, online sales of beauty products surged 51%, according to data management platform 1010data. In a beauty industry long characterized by the centrality of physical retail, the e-commerce...

How Curie Is Breaking The Personal Care Product Pipeline Mold

Early in the life of the brand Curie, which debuted in 2018 with a single white tea-scented natural deodorant, a customer raved she wanted to rub the product all over her body. “Customers loved the scent. They...