Petite ‘n Pretty Wants To Be The First Makeup Brand Gen Alpha Is Obsessed With

Before the latest gen alpha brand craze, Samantha Cutler sensed that tweens and teens—and perhaps most importantly their parents—were searching for something different in the beauty market. The mom and former chief product development officer at Stila...

Jakks Pacific-Owned Clean Teen And Tween Beauty Brand C’est Moi Shutters

Toy company Jakks Pacific has closed C’est Moi. The teen and tween skincare and makeup brand, which promoted itself as offering “a new generation of clean beauty,” was the precursor to many of...

How To Properly Market Beauty Products To Kids, According To Beauty Industry Insiders

In its latest semi-annual survey of teens, investment bank Piper Sandler finds that teens are spending $324 annually on makeup, skincare and fragrance, up 33% from last year. One of the reasons they may be...

Getting A Deal On “Shark Tank” Isn’t What It Seems

In recent years on “Shark Tank,” the ABC business reality show that started in 2009 and has reached 304 episodes as it progresses into its 15th season, beauty entrepreneurs have been increasingly in the “tank” delivering pitches—and...

Forthcoming Brand Monari Skin Will Combine Skincare And Technology To Win Over Gen Z

Some people’s lifelong dream is to launch a product. Victoria Monari wasn’t one of them. When the 26-year-old East African Londoner recently embarked on an entrepreneurial career, she even surprised herself. “If you told me, even two...