Why AI May Be Beauty’s Great Equalizer
After the golden age of glossy magazines, social media leveled the playing field in beauty, fueling the rise of brands like NYX, Anastasia Beverly Hills and Morphe. To bypass rigid retail gatekeepers, direct-to-consumer distribution once again...
After 45 Years And $2B In Sales, Star Nail Brings Cuccio Naturale To Target
After selling 1 million units and earning more than 130,000 five-star reviews on Amazon, Cuccio Naturale’s Revitalizing Cuticle Oil has landed on shelves at 1,900 Target stores nationwide. The launch marks the first Target entry for Star...
Could Beauty’s IPO Window Be Opening?
The beauty industry hasn’t seen a major initial public offering in the United States in several years, following IPOs by Olaplex and European Wax Center in 2021 and Oddity Tech two years later, but...
Viral Hairbrush Brand Bounce Curl Makes Its Retail Debut At Sephora
Proving that becoming a breakout beauty brand isn’t an overnight accomplishment, haircare brand Bounce Curl is landing on Sephora’s website today and entering roughly 215 stores on March 27, more than a decade after it hit the...
8 AI-Powered Startups Helping Beauty Brands Cut Costs And Grow Smarter
There’s no aspect of business or life untouched by artificial intelligence these days, from soil to shelf and from conception to death—and even beyond. While the full impact of the disruptive technology on the workforce remains...
