Rachel Brown
Flyte.70 Opens Store To Celebrate Independent Beauty Brands And Women No Matter Their Stage Of Life
The makeup brand Flyte.70 is all about embracing age and evolution—and its new store showcasing several brands is no different. Marking a return to brick-and-mortar store ownership for Elena Frankel and Carolyn Barber,...
Refillable Body Care Brand Uni Launches At Credo To Reinforce Its Commitment To Blue Beauty, Unveils New Packaging
Alexandra Keating’s journey to creating refillable body care brand Uni began at sea. Specifically, it began during a 2020 excursion to the Great Barrier Reef in Australia, her home country, where she was shocked by the extent of...
In The Era Of Science-Backed Beauty, What’s Becoming Table Stakes For Brands?
In recent years, the tenets of clean beauty such as avoidance of certain ingredients have become commonplace in the beauty industry. Now, science-backed beauty seems to be on the upswing in the industry, and it...
Feelunique Co-Founders’ Brand Indu Enters The Market To “Create The Huda Beauty For Teenagers”
What if you didn’t have to grow up? That’s what Indu hopes to do. From the minds of Feelunique co-founders Aaron Chatterly and Richard Schiessel together with Reena Hammer, former managing director at Urban...
Dermatologist Brooke Jeffy’s New Gen Alpha Brand Btwn Focuses On Skincare Fundamentals
At her dermatology office in Scottsdale, Ariz., Brooke Jeffy sees hundreds of teen and tween patients flummoxed by what they should be doing for their skin. “They’re throwing all these products on, but they’re not really paying...
Musely Refines Its Design To Set The Stage For Its Next Phase Of Growth
Musely has undergone a rebrand that reflects its evolution since introducing prescription skincare four years ago and tees it up for future growth. The company reports it’s poured millions into upgrading its design to eliminate the bright...
Makeup Brand Mirabella Gets A Makeover To Broaden Its Customer Reach
Mirabella, a makeup stalwart of salons and spas, is attempting to broaden its reach with a rebrand that simplifies its look and amplifies its inclusivity. Executed with Alison Goudreault, founder of design agency I See Ideas, the...
