Rachel Brown
True Beauty Ventures And View From 32 On Why Brands Have To Be Much More Than Retail Ready To Enter Chains Today
While their domains are undoubtedly distinct, beauty retailers and beauty investors are becoming much more alike. “We’re making bets on which brands might be successful scaling,” says Rich Gersten, co-founder and managing partner of True Beauty Ventures,...
Ritual’s Lindsay Dahl Busts 5 Of The Biggest Sustainability Myths In CPG
Conventional wisdom often doesn’t hold up when the assumptions underlying it are put to the test. While scrutinizing the consumer packaged goods industry’s sustainability assumptions wasn’t the goal of product-level carbon footprint assessments commissioned by supplement brand
Ritual Becomes First Supplement Brand To Go Public With Each Of Its Products’ Carbon Footprints
Furthering its sustainability leadership, Ritual has become the first supplement brand to share product-level carbon emissions with consumers. The product-level emissions data, which is included in sustainability scorecards within product image carousals on...
Evereden Is Positioning Itself To Lead The Race For Gen Alpha Consumers
As it’s encouraging gen alpha consumers to play with beauty products, Evereden isn’t playing when it comes to its aspirations to win their business for the long term. Following the introduction of its kids’ skincare line in...
With A New Campaign Starring Chief Creative Officer Christopher Stoikos, Hardworking Gentleman Is Spreading A Message Of Nontoxic Masculinity
After going through five agencies, grooming brand Hardworking Gentleman hadn’t landed on an effective advertising strategy. Desperate, CEO and founder Reid Ryan decided to take matters into his own hands and last year enrolled in...
Derm-Founded Brand Doctor Rogers Restore Becomes Doctor Rogers Skin Care, Unveils Elevated Redesign
In her early years as a dermatologist, Heather Rogers encountered patients with reactions to Aquaphor, a product containing lanolin, a fatty substance found in sheep’s wool that’s common in ointments and was named allergen of the year...
New Owner Combines InStyler With Flower And Harry Josh Hair Tools Brands To Create InStyler Brands
After Hoziane acquired it last year, hair tools staple InStyler has been reorganized along with the brands Flower Hair Tools by Drew Barrymore and Harry Josh Pro Tools into a single entity called InStyler Brands....
