Six Key Factors To Think About When Selecting A Logistics Partner
When it started in 2016, Vegamour was structured to handle logistics in-house. Its hero product was an eyelash growth serum in a small tube, and it could send out up to 1,000 orders a day at $2.50...
Three Critical Steps For Bringing A Beauty Product To Market
Before brands forecast finances, settle on channel strategies and venture out into the market, Elena DiGiovanni, strategy and corporate development specialist at Beauty Independent parent company Indie Beauty Media Group, recommends they ponder the following question: “Who do...
10 Behind-The-Scenes Trends Product Developer Robyn Watkins Foresees Shaping Beauty Manufacturing And Ingredient Sourcing In 2021
Robyn Watkins, who held product development roles at companies such as Smashbox Cosmetics, Arbonne International, Orly and DayNa Decker before founding Holistic Beauty Group in 2018, has had a busy year helping beauty brands navigate the...
Textured Hair Product and Data Expert Romina Brown On What To Expect In The Haircare Category Next Year
As president and CEO of category management firm Strategic Solutions International, Romina Brown has a unique vantage point on the future of the textured haircare business. Partnered with Nielsen, she has access to a cloud-based portal...
Better & Better Turns Toothpaste Into Bathroom Eye Candy
Vladimir Vukicevic and Jerry Hu want to replace crumpled-up toothpaste with a classy alternative. The duo is reimagining toothpaste with their brand Better & Better, which takes a design-forward approach to an oral care category that’s historically...
