Indie Beauty Retailers On Meeting Unmet Consumer Needs And What They Look For In New Brands
For independent beauty retailers, business challenges are the norm. In the abnormal environment of a pandemic, the business challenges are even greater. During Beauty Independent’s In Conversation webinar last Wednesday, the founders of
Ellis Faas, A Dutch Makeup Artist And Brand Founder Who Celebrated Freedom Of Expression, Dies At 58
Ellis Faas, a groundbreaking makeup artist who popularized cruelty-free and inclusive cosmetics, died last week from cancer. She was 58. “The world says goodbye to an immensely talented, creative, visionary artist, and to a proud, strong yet vulnerable,...
This Week In Social Media: Platforms Address Misinformation And Bullying
It’s been a historic week for the United States. Former Vice President Joe Biden, the presumptive Democratic presidential nominee, named Sen. Kamala Harris to be his vice-presidential running mate. Social media was abuzz...
With The TikTok Ban Looming, Beauty Brands Look To Diversify Social Media Strategies
A little over a year ago, TikTok creators posted videos of themselves using Hero Cosmetics’ Mighty Patch zit stickers with the hashtag #schoolsurvivalkit. The brand’s campaign, unusual for the beauty industry at the time, reached an audience of...
The Rise Of Clean Beauty Retail Brands
With last week’s debut of Exa Beauty, Credo’s private-label cosmetics brand offering 43 foundation shades, the clean beauty retail chains Credo, The Detox Market and Follain have all launched their own brands sold online...
