New Marketplace The Fascination Wants To Make It Easier For Consumers To Shop DTC Brands
In a 2020 in which many companies were devastated, entrepreneurship flourished in the United States. Nearly 4.5 million small businesses started, making 2020 the biggest year on record for business formation with a 24.3% surge from 2019,...
Haircare Brand Eva NYC Turns To Aluminum In An Effort To Kick Plastic Waste To The Curb
As it deepens its commitment to the environment, Eva NYC is rolling out aluminum packaging for its full-size products. Across its range, the haircare brand, which is dedicated to achieving B Corp certification by 2024, has become...
Is Body Care, Long Overlooked In The Beauty Industry, Finally Getting Its Due?
Body care, an oft-ignored category that’s risen during the pandemic, could be the next big beauty industry money maker. At least, that’s what many industry insiders believe. During an episode of Beauty Independent’s In Conversation...
With A Launch At Holt Renfrew, Indigenous Skincare Brand Sḵwálwen Botanicals Bolsters Its Luxury Positioning
For Leigh Joseph, respectfully harvesting plants in the forests, estuaries and meadows of Squamish, British Columbia connects her to her roots. The Indigenous founder of Sḵwálwen Botanicals, ethnobotanist and community activist views her brand’s wild-crafted skincare and...
From MAC To MOB: Victor Casale And A Cadre Of Beauty Veterans Are Out To Disrupt Makeup Again
Victor Casale has unfinished business. “It is too early to leave this industry. We need to leave it a better place,” says the 55-year-old former chief chemist and managing director of MAC, and co-founder and chief innovation officer...
