A Prescription For Skincare Sales Results In Physicians’ Offices

Beauty brand founders may want to consider making appointments with their doctors. Skincare sales in the physicians’ channel surged 6% to $900 million in 2016, the latest year for which data is available, according to Kline. While...

How Indie Beauty Brands Heat Up Sales During Summer’s Slow Months

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 10 brand founders and executives: Is there such a thing as a summer slump when it comes to sales?  If so, how do...

Great Expectations For Beauty Investments, Great Expectations for BeautyX Capital Summit

The headlines say it all—the emerging beauty market is full of great expectations. In the space of a few months, news that five-year-old startup Glossier has surpassed the $1 billion mark (“Glossier Now Valued At More Than...

DTC Supplement Company Seed Tackles Social Media Marketing On Its Own Terms By Sending Influencers To Seed University

Seed’s new social media initiative requires the influencers involved to have smarts, not simply high follower counts. The company, which produces probiotic supplements for males and females, has unveiled Seed University, an interactive 59-minute educational course...

Four Areas Of Opportunity In The Enormous Wellness Market

Most activities seem to fall under wellness these days. Ever had a shot of wheatgrass? Done a bit of yoga? Tried a product with CBD? Slept? At a recent panel discussion in Los Angeles, 100% of attendees raised...