
Pink Beaux Brings A Prestige Point Of View To Indie Beauty E-tailing
We’re all familiar with someone like Maisha Harris, the sort of woman wired to know the latest beauty launches who delights in doling out recommendations to stave off rashes, pimples, wrinkles or any stubborn issue that pops up....

Indie Beauty Brand Founders Discuss Driving Sales And Engagement Via Social Media
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 10 founders and executives: What’s a social media tactic that’s driven engagement and sales?

Moon Juice’s Amanda Chantal Bacon On Shaking Off Haters, Staying Out Of The Influencer Fray And Winding Up At Malls In Middle America
In a peer group of very cool wellness brands, Moon Juice may be the coolest. It’s also been cool to poke fun at Moon Juice and its founder, Amanda Chantal Bacon. Much of the folderol was...

Mented Makes Its Brick-And-Mortar Debut At The Market @ Macy’s As It Readies For A Long-Term Retail Partner
How do you play a hot hand? That’s the question facing Mented Cosmetics as it ponders distribution moves. The color cosmetics brand, which has raised $4 million and is on track to register a sales gain of...

Meet The Brand Reimagining The Self-Tanning Category As Everyday Safe Sun Care
While Morgan and Daniel Ioffe were honeymooning in Hawaii last year, Daniel forgot to apply sunscreen to the backs of his legs, and they got scorched during a surfing excursion. To soothe her husband’s charred skin, Morgan headed...