Influencer Marketing: Strategies For Indie Beauty Brands
With the pathway to viral, organic growth a dream that’s disappearing, paid influencer marketing is one of the lower-cost options available to beauty brands looking to scale their businesses. Influencer marketing is maturing and increasing in value and,...
Indie Beauty Brands Pivot To Produce In-Demand Hand Sanitizer
Indie beauty brands are known for being nimble. In the midst of the coronavirus outbreak, they’re showing just how nimble they can be. Small skincare and body care companies have switched to hand sanitizer production in response to...
As Coronavirus Ravages The Economy, Indie Beauty Brands Roll Out Deals As Pick-Me-Ups For Consumers And Their Businesses
By the end of last week, Tanaïs, founder of niche color cosmetics range Hi Wildflower, was becoming extremely worried about the future of her business as the global coronavirus crisis grows. “I had this moment where...
Independent Beauty Retailers Struggle In The Face Of Coronavirus-Related Closures
As shoppers stay at home and stores shutter to stem the spread of coronavirus, the crushing financial impacts on retailers become more profound by the moment. Even last month, before President Donald Trump recommended Americans not go out...
How Indie Beauty Brand Founders Are Shifting Business Practices Due To COVID-19—And Their Advice For Others
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 25 brand founders and executives: As the coronavirus global pandemic impacts the worldwide economy, what business changes are you making, and what business...
