This Brand Addresses A Huge Problem In The Nail Polish Category
Jacqueline Carrington is an unlikely nail polish brand creator. She didn’t grow up obsessed with the latest nail polish colors. She was a basketball player, and nail polish was destined to get chipped quickly if she wore it...
During A Serious Time, Grooming Lounge Adds Levity With Its First Major Advertising Campaign
Grooming Lounge takes what it does seriously, but doesn’t take itself seriously. The service and retail concept’s humor is evident in its first major advertising campaign, “For The Betterment Of Mankind,” which has kicked off with three...
Community Comes First For Beacon Awards Winner Rizos Curls Founder Julissa Prado
Community is one of the biggest consumer packaged goods brand buzzwords of 2020. Entrepreneurs want to build communities. Investors want to fund brands that have them. Consumers want to join them. Why...
Uplink Relaunches As A Standalone Offering And Adds Concierge Service
Uplink, a platform connecting beauty entrepreneurs and brands with qualified vendors that operated under Beauty Independent’s umbrella, is relaunching as a standalone service. With the relaunch, Uplink is introducing a new website and...
Inside The Beauty And Wellness Incubator Boom
The beauty industry is incubating brand incubators at an unparalleled pace. Their growth is a response to shifting business dynamics, including a move away from conventional celebrity spokespeople and an acceleration of beauty trends. The incubators, which are...
