Moon + Leaf Bets On Crowdfunding To Support The Development And Marketing Of Its CBD Cramp Relief Products

Rather than reach for an extra painkiller to ward off period cramps, Shaina Kandel prefers women look to plant-based solutions. Her brand Moon + Leaf gives them those solutions: Its products mix CBD with organic extracts to...

Why Small Beauty Brands Mean So Much To Mass-Market Stores Right Now

Indie beauty brands haven’t just had a significant impact on the prestige and direct-to-consumer segments. At the nation’s mass-market stores, they’ve nudged out legacy brands to score prime real estate. Without indie beauty brands injected into the merchandise...

Barefoot Scientist Hires Former Nest Fragrances And Estée Lauder Exec Nancy McKay As CEO To Elevate Its Business And The Foot-Care Category

Foot care deserves to be a bit fancier. That’s the premise of Barefoot Scientist, a brand bringing advanced skincare ingredients to a category dominated by practical basics. Nancy McKay, former CEO of Nest Fragrances, and general manager...

Prai Beauty Puts Money Behind Its Commitment To Animals With A Leave Program For Employees Adopting Pets

Prai Beauty founder Cathy Kangas has brought her dedication to animals in-house by offering her skincare brand’s employees the ability to take leave when they adopt a pet. The so-called Prai for Paws pawternity program allows for...

Indie Beauty Brand Founders Share Production Nightmares And How They Handled Them

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask brand 13 founders and executives: What’s a production issue you encountered, and how did you handle it?