Playing Hardball: How Indie Beauty Brands Negotiate Wholesale Contracts On Their Terms

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 14 founders and executives: What’s an aspect of a wholesale contract you negotiated hard on, and how did it go?

Anne Beal, The 57-Year-Old Black Founder Of Skincare Brand AbsoluteJOI, Wants To Change The Face Of Clean Beauty

Like most of the women in her family, physician Anne Beal suffers from extremely touchy skin. Fearing irritation from fragrances and dyes, she avoided buying beauty products off the shelf to put on her face. Instead, Beal would...

Masami Powers Premium Clean Haircare Products With Nutrient-Packed Japanese Seaweed

After more than a quarter century as an advertising executive at companies such as McCann Erickson, BBDO, Ogilvy & Mather and J. Walter Thompson, it takes a lot to impress Lynn Power. But when James Hammett, a longtime...

In Its First Acquisition, E.l.f. Beauty Picks Up W3ll People To Expand Into Clean Beauty

E.l.f. Beauty has extended into clean cosmetics with the acquisition—the company’s first—of W3ll People for $27 million in cash. With the deal, the mass makeup specialist is picking up a prominent name in a better-for-you segment that’s...

Meet The Feminine Care Segment’s New Television Star

Since it began airing three weeks ago, Target’s commercial starring entrepreneur Beatrice Dixon has appeared during the Super Bowl, Academy Awards, “The Bachelor” and “The Tonight Show Starting Jimmy Fallon.” However, The Honey Pot Company founder and...