Amazon Wants To Become The World’s Biggest Online Beauty Supply Store. Are Traditional Beauty Supply Stores Doomed?

Beauty supply stores have been under siege. Anchored by large operator Sally Beauty Holdings and proliferated across the country by thousands of independently-owned businesses, the segment catering to salon and spa professionals has weathered diversion of its...

Olive Oil Skincare And Body Care Is Going Big With Olive + M’s Launch At Target

Olive + M founder Mariska Nicholson has sought to get her olive oil-fueled clean skincare and body care brand in front of a large audience since its launch four years ago. Now, she’s doing it. Next month,

Venture-Backed Brand Kinfield Launches With Personal Care Products Designed To Elevate Outdoor Excursions

Unisex personal care brand Kinfield is launching with a trio of targeted products designed to solve the problems that can make time in nature—from a grueling hike to a low-key picnic in the park—a drag. Nichole Powell,...

How The Feel Of A Beauty Product Helps Or Hurts The Consumer Experience

In our highly visual society, sometimes beauty brands ignore the other senses. Lorraine Dallmeier, director of Formula Botanica, an organic cosmetic science online learning platform, warns beauty entrepreneurs not to neglect touch. From the feel of a formula...

Meet The Skincare Brand Catering To The Rising Skintellectual Class With Serious Science

The Sephora Accelerate program has helped many female founders refine their businesses. For cosmetic scientist Shuting Hu, founder and CEO of skincare brand Acaderma, the boot-camp experience totally changed her go-to market strategy. The brand goes beyond...