Rachel Brown
The Way The Beauty Business Is Conducted Today Is Inherently Unsustainable. This Beauty Brand Is Trying To Change It.
For beauty brands, sustainability is an extremely tricky proposition. The historic fundamentals of the beauty industry—filling formulas with ingredients natural and not, encasing them in alluring packaging, shipping products to consumers and retailers around the nation or globe,...
Women Beauty Company Founders Create Two New Accelerators To Support Fellow Women Founders
AccelerateHER In 2016, Sephora’s Accelerate mentorship and incubation program debuted with a cohort of eight female-led beauty startups, including the Ayurvedic-inspired skincare brand Sahajan founded by Lisa Mattam. To this day, Mattam keeps in touch with members...
What Is Science-Washing, And Can The Beauty Industry Do Anything About It?
Clinical skincare has been a driving force in the skincare market, accounting for 34% of prestige skincare sales in the United States last year, according to research and analytics firm The NPD Group. The rise of clinical...
Nakey’s Shawna Watterson Wants To Normalize Products For Taboo Issues And Being Honest About Entrepreneurial Challenges
“With every product we want to create, we want to really normalize something that has been shamed,” says Shawna Watterson, who founded Nakey with her friend Hannah Rose. The sexual wellness brand’s The G.E.M. or Genital Examination...
Treat Culture Is Driving Fragrance Prices And Sales Up—And Could Do The Same For Other Beauty Categories
In a development unsurprising to procrastinators scrolling TikTok, where the hashtag #baccaratrouge540 has 110.5 million views, LVMH Moët Hennessy Louis Vuitton-owned Maison Francis Kurkdjian, maker of the decadent scent Baccarat Rouge 540, was the most productive luxury fragrance...
Captain Blankenship Rebrands With A Focus On Haircare
Captain Blankenship’s cult-favorite product Sea Salt Spray isn’t going anywhere, but the pioneering indie beauty brand has decided to phase out several products to focus on haircare. At one time, founder Jana Blankenship figures Captain Blankenship had...
How Beauty Brands Deal With Customer Complaints Practically And To Preserve Mental Health
In a recent tweet, Sarah Moret, founder of the personal care brand Curie, opened up about the impact of customer complaints on her state of mind. “I’m normally good at brushing stuff off, but sometimes I...
