Why Lemon Laine Waited So Long To Introduce E-Commerce—And How It’s Doing It Differently Now

When Laura Lemon started natural beauty and wellness retailer Lemon Laine three years ago, she made an unusual move not to launch e-commerce. “I always follow my gut and do things that excite me, and I wasn’t feeling...

Sanctuaire Is Building An Online Luxury Beauty And Wellness Oasis For BIPOC Brands And Shoppers

Three years ago, Courtney Arrington-Baldwin began seeking $2 million to fund a wellness retreat for Black and brown women. Even though she was ideally suited to open it—trained as a civil engineer, she’d managed $1 million to $93 million...

During A Serious Time, Grooming Lounge Adds Levity With Its First Major Advertising Campaign

Grooming Lounge takes what it does seriously, but doesn’t take itself seriously. The service and retail concept’s humor is evident in its first major advertising campaign, “For The Betterment Of Mankind,” which has kicked off with three...

CBD Retailer Standard Dose Curates Wellness Selection For British Department Store John Lewis

Standard Dose, a multi-brand retailer that’s escalated the sophistication and understanding of the CBD segment in the United States, is aiming to do so abroad. It’s launching e-commerce in the United Kingdom...

Amid The Pandemic, The NOW Expands Its Millennial-Oriented Minimalist Massage Locations Nationwide

We probably could all use a massage—and The NOW is betting we’ll get one. Under the strain of the coronavirus and economic adversity, nearly 16,560 beauty businesses have closed in the United States since July, according to...

Clean Beauty Nail Salon Concept The Water Room Expands In The Midst Of The Pandemic

For Memorial Day last year, Jessica Morse took a real estate scouting road trip from Charleston to Atlanta, where she and her partner Laura Pelzer were planning to locate a second outpost of their clean nail salon