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Adit Retailer Spotlight: Beauty Heroes’ Jeannie Jarnot On Why “There Should Be Fewer Brands”
As other retailers and subscription boxes aggregate tons of buzzy brands geared toward the gen Z audience, Beauty Heroes does the opposite. It’s attracted a loyal clientele by sorting through the massive amount of...

Checking In With Credo Co-Founder And COO Annie Jackson
Since its inception in 2015, retailer Credo has been at the center of the clean beauty movement. This year, that movement has experienced major shifts. It’s been challenged by a vocal group of cosmetic chemist and influencer...

At Brightly, The Product Drop Model Is Getting More Ethical And Environmental
Buying stuff isn’t an ecological pursuit. Brightly, the conscious consumerism content-cum-commerce platform, is the first to acknowledge that. “We want to help you cut down your consumption together with us and our community, but it’s about being...

After The Pandemic Left Her With Almost Nothing, Angelica Sele Has Strengthened Angelica B Beauty As A Women’s Self-Care Space
Admitting she can be cheesy, Angelica Sele makes it a point in meetings to tell her employees at Angelica B Beauty, a spa and store in San Diego, that what they do is special. “We help our...

Adit Retailer Spotlight: Bluemercury’s Pandemic Evolution
Bluemercury is entering a new era. On Monday, Maly Bernstein, former VP of e-commerce at CVS, took over the CEO reigns from Marla Beck, who, with her husband Barry, started the beauty specialty chain with a single...

Grove Collaborative’s Strict Brand Criteria Are Designed To Foster A More Ethical CPG Industry
Last year, Grove Collaborative CEO and co-founder Stuart Landesberg told Inc. magazine he reached out to 176 firms and was rejected after 75 pitches before finally landing $6.7 million in series A funding for the natural home...