Trends

10 Behind-The-Scenes Trends Product Developer Robyn Watkins Foresees Shaping Beauty Manufacturing And Ingredient Sourcing In 2021
Robyn Watkins, who held product development roles at companies such as Smashbox Cosmetics, Arbonne International, Orly and DayNa Decker before founding Holistic Beauty Group in 2018, has had a busy year helping beauty brands navigate the...

Textured Hair Product and Data Expert Romina Brown On What To Expect In The Haircare Category Next Year
As president and CEO of category management firm Strategic Solutions International, Romina Brown has a unique vantage point on the future of the textured haircare business. Partnered with Nielsen, she has access to a cloud-based portal...


The Ready Set’s Outlook On The Multicultural Market In 2021
During the pandemic and Black Lives Matter protests over the summer, The Ready Set, a diverse coalition of former L’Oréal USA executives and beauty business consultants, united to forge a new path for multicultural beauty...

Clean Beauty Expert Julie Pefferman Identifies Eight Trends That Could Be Huge In 2021
“This is the year that clean beauty just equaled beauty,” says Julie Pefferman, a cosmetic chemist and founder of The Lab & Co., an indie beauty incubator behind such brands as healthy self-tanning specialist Cleantan, personal lubricant...
