Cassandra Boler

It’s been a historic week for the United States. Former Vice President Joe Biden, the presumptive Democratic presidential nominee, named Sen. Kamala Harris to be his vice-presidential running mate. Social media was abuzz...

In 2011, a teacher in Georgia was forced to resign after a parent complained about a Facebook post showing her with alcohol. Almost a decade later, our personal and professional lives are more blended than ever as...

Viral challenges seem to be social media staples of our virus-laden times. This week, black-and-white selfies dominated feeds in #ChallengeAccepted posts ostensibly about empowering women. Similar to the #BlackOutTuesday challenge, there’s skepticism about the purpose and impact of...

For indie beauty brands, the time spent on and money paid to social media networks is precious and really shouldn’t be wasted. To help beauty entrepreneurs preserve time and contemplate strategies for maximizing their spend, we’ve been tracking...

Whether it’s the Stop Hate For Profit boycott of Facebook advertising or a Bitcoin scam involving Twitter, new social media developments are popping up constantly. It’s impossible for busy beauty entrepreneurs to keep up with all of...

Engaging with customers and generating leads through social media in today’s climate can be extremely tricky for small business owners. Not only must they stay updated on and knowledgable about the social platforms used by current or prospective...

Social media is an imperfect mirror of society, but it’s somewhat of a mirror nonetheless. Recently, it’s reflecting a strong push for accountability. Communicating through posts and hashtags, consumers are airing grievances, boycotting brands and canceling people. Brands...