Brand Report

Shop Small: Indie Beauty’s Best Black Friday Cyber Monday Deals

The holiday shopping season is crucial to consumer product brands. According to the National Retail Federation, holiday sales have averaged about 19% percent of annual retail sales over the last five years. Larissa Jensen, VP and beauty...
Brand Report

Five More New Beauty Brands To Put On Your Radar

A growing number of beauty acquirers and backers are looking past the makeup category’s current struggles to a rebound. Forma Brands recently scooped up Lipstick Queen, The Center purchased Make Beauty, and Stage 1 Fund invested...
Brand Report

Hero Cosmetics Fuels Growth With Strategic Social Media Experimentation

Mighty Patch maker Hero Cosmetics is a social media early adopter. The brand isn’t afraid to experiment with a platform that’s not a beauty behemoth, at least not yet. In September, it ran a test with Seum,...
Brand Report

VC-Backed Brand Bubble’s Affordable, TikTok-Charged Gen Z Skincare Strategy

Digital marketing expert and millennial Shai Eisenman is giving gen Z, which she declared the “best generation in history,” affordable skincare formulated for teenagers with her new venture Bubble.
Brand Report

Five New Beauty Brands To Put On Your Radar

There’s been much hand-wringing about the future of the beauty industry, beauty retail and prestige beauty, which experienced a 36% sales decline in the second quarter this year and a slightly less precipitous 17% drop in...
Brand Report

Entrepreneur Brittney Turner Takes On Sexual Wellness With New Venture Taste Vitamin

Brittney Turner is turning her entrepreneurial tenacity from clothing to coitus.  Eight years after co-founding multimillion-dollar fashion retail phenomenon Sorella Boutique, she’s introduced Taste Vitamin, a unisex supplement...
Deal Flow

Marketing Maven Iman Hasan Launches We Are Renn To Support Women Of Color Brand Founders

Entrepreneur and public relations expert Iman Hasan understands the challenges of accessing capital for women of color trying to finance their emerging brands. Hasan also understands the power of effective marketing, and that these costly...