Erica La Sala

Beauty Brands Discuss Choosing The Right Retail Partners
In this edition of Beauty Independent’s ongoing series posing questions relevant to indie beauty, we asked 15 beauty brand founders and executives: How did you decide on the right partnerships for your brand?

CVS Launches Online Order Pickup Service, Tests Digital Beauty Tools And Carefully Scales BeautyIRL Format
Convenience reigns supreme in the era of post-pandemic shopping. CVS is leaning into that in a big way this year. In May, the nation’s largest drugstore chain quietly rolled out its first store-wide buy-online-pickup-in-store (BOPIS) service to 4,000...

Former Amazon And CVS Executive Set To Launch Livestreaming Beauty App Trendio
Trendio, a video-focused beauty shopping platform, is set to emerge from a beta testing period in the summer to officially launch this fall. The platform will be a competitor to Flip, Newness and Supergreat in a beauty...

This New York City Salon Combines Hairstyling, Facials And Custom Fragrances At One Cool Location
Pearlita NYC isn’t your average salon. It’s what hairstylist and founder Megan Robinson refers to as a “creative beauty collective” where clients can get their hair cut, receive facials or brow tints and grab custom-made fragrances in...

Macroeconomic Concerns, Amazon’s Troubles And Gen Z Beauty Spending: A Look At April’s Big Retail News
As Americans’ march back to stores picked up pace in April, e-commerce sales continued to decline from their pandemic peak—and even big e-tail players like Amazon felt the effects of the swing to retail. Despite the e-commerce sales...

Glow Recipe, Asutra And Golde On External Funding, Retail Distribution, Manufacturing And Merchandise
In today’s crowded market, beauty and wellness entrepreneurs face steep challenges, including establishing compelling brand identities, building awareness and managing resources. For those seeking to reinvent or reenergize a category, the challenges can be even steeper. For...

“This Has Affected Sales Tremendously”: Beauty Retailers Talk Rising Prices
Despite optimistic predictions inflation would decline, it’s been unrelenting of late. In the United States, inflation jumped 8.5% in April from a year ago to reach the highest level since 1981. Although economic conditions can certainly change,...