Faye Brookman
Is An Indie Beauty Brand Versus Private Label Showdown In The Offing?
Could the explosion of private-label beauty brands threaten the growth of indies in the beauty industry? It’s hard to overlook the muscle both physical and online retailers are putting behind in-house brands to boost margins and build loyalty....
Why Small Beauty Brands Mean So Much To Mass-Market Stores Right Now
Indie beauty brands haven’t just had a significant impact on the prestige and direct-to-consumer segments. At the nation’s mass-market stores, they’ve nudged out legacy brands to score prime real estate. Without indie beauty brands injected into the merchandise...
Ellie Bianca’s Three-Year Journey To Launching At Its Dream Retail Partner
Evelyne Nyairo’s first trip to the Canadian Health Food Association’s trade show three years ago was an eye opener. “I sat there with my one oil and all the retailers walked by,” recalls Nyairo, who was hoping the...
New Skincare Brand Aethera Offers A Gateway To Cannabis Beauty
CBD is all the rage, but there are consumers afraid to take the plunge. Enter Aethera Beauty, a new line launched on Amazon featuring cannabis sativa, also known as hemp seed oil. It’s beginning with a trio...
Dazed And Confused: False Marketing Promises Are An Enormous Obstacle To CBD Beauty Growth
Confusion over CBD product ingredients could prove the biggest obstacle to the cannabis category’s growth. That’s the conclusion of three experts with diverse experiences in the CBD space participating in last week’s Well + Good Talks panel...
Can Small Beauty Brands Succeed At The Huge Hudson Yards Development?
In the biggest private development in the biggest city in the country, can small beauty retailers and brands contend for customer dollars amid well-known and well-heeled names that have spent gaudy sums to secure spots in the 1-million-square-foot...
What’s Behind The Shrinking Field Sales Teams At Beauty Brands And Retailers?
The beauty industry is abuzz over postings on the anonymous Instagram account Estée Laundry chronicling field sales team reductions and eliminations at beauty brands and stores. Deposed employees spilling tea are from Sephora, Ouai and Estée Lauder,...
