Jane Carlson
Five Key Considerations For Beauty Brands Developing Their Amazon Strategies
For most emerging beauty brands, Amazon is by far the biggest external e-commerce opportunity. The pandemic has accelerated the number of people shopping online, spurring Amazon’s 2020 sales to surge 38%...
Is Body Care, Long Overlooked In The Beauty Industry, Finally Getting Its Due?
Body care, an oft-ignored category that’s risen during the pandemic, could be the next big beauty industry money maker. At least, that’s what many industry insiders believe. During an episode of Beauty Independent’s In Conversation...
Six Major Beauty Retail Changes The Pandemic Has Accelerated
Plenty of retailers took huge hits last year. According to Retail Dive’s count, nearly 30 filed for bankruptcy in 2020, including Neiman Marcus, Lord & Taylor and Century 21. However, amid the pandemic that shuttered stores and...
Move Over Skincare. Incubators Look To Other Categories To Grow Their Portfolios
Skincare, you’ve had a good run. As beauty incubators and investors eye the product landscape, they single out masstige body care, supplements and prestige haircare as big opportunities in 2021. During Beauty Independent’s In Conversation webinar last Wednesday,...
How Lauren Napier Beauty, Mutha And 001 Skincare London Stand Out In A Crowded Market
Most indie beauty entrepreneurs don’t aspire to create me-too brands. Hope Smith, founder and CEO of Mutha, Lauren Napier, founder and CEO of Lauren Napier Beauty, and Ada Ooi, founder and CEO of 001 Skincare...
“Move With Intention”: How Inside Outer Beauty Market Created A Diverse Selection And More Than Doubled Sales
During an exceedingly tough time for retailers, Inside Outer Beauty Market has more than doubled its year-over-year revenues. For the clicks-and-bricks concept, which dealt with its physical store in Allentown, Pa. being closed for five...
Leading Retail Brands On 2020 Pivots And 2021 Forecasts Amid Uncertainty
This year has been unlike any other, creating unforeseen challenges for entrepreneurs, from supply chain shortages and soaring unemployment to a work-from-home revolution and e-commerce boom. Persistent questions about the effects of the pandemic and economic...
