How Clean Cosmetics Brand True + Luscious Has Used Purchase Order Financing To Fuel Growth

In January 2019, a large beauty subscription company issued a purchase order for $1.5 million worth of True + Luscious’s merchandise. Mehir Sethi, founder of the clean makeup brand, was excited to fulfill the purchase order, but...

CEO Natasha Cornstein Believes Blushington’s Pandemic-Era Changes Have Made It Much Stronger

There are many companies that will look very different coming out of the pandemic than they did going into it. Blushington is one such business. Centered around makeup services at brick-and-mortar locations prior to the coronavirus, it...

After Independent Testing Discovers Purito’s Mistaken SPF Claim, How Can Sun Care Brands Regain Consumers’ Trust?

Gushing about K-Beauty brand Purito’s Centella Green Level Unscented Sun SPF 50+ in Business Insider, reporter Alison Barretta wrote, “When I use it, I’m often able to skip moisturizer and makeup because it makes my complexion...

New Brand Feets Is Making It Cool For Guys To Care About Their Feet

Guys care about their shoes. Feets wants them to care about what they put in them as well. From the minds of digital product manager Jay Bhankharia, chief creative officer Mike Karam and venture capital investor Matt...

New Brand Carbonnique Takes The Beauty Roller To The Next Level

“We are trying to reinvent the simple beauty roller,” says Marta Pichlak-Miarka, who founded new beauty device brand Carbonnique with dermatologist Monika Konczalska. “We looked at all the tools on the market, and we both felt we...

New Brand Dally Turns Hand Wash Into Sink Art

What does your hand soap communicate about you? For many people, it might reveal they’re in a hurry while they’re shopping at the grocery store and tend to grab a cheap option quickly off the shelf. But new...

L Catterton Invests $150M In Product Personalization Leader Function Of Beauty

L Catterton is powering personalization with a $150 million minority strategic growth investment in Function of Beauty, a direct-to-consumer leader in tailoring haircare, skincare and body care formulas to individual consumers. The series B capital puts...