Rachel Brown
This Indie Beauty Brand Made Hand Sanitizer Long Before It Was A Big Deal
Long before there were social media-savvy hand sanitizer brands like Touchland, Olika and Merci Handy, there was Jao Brand and Purell. Jao is the anti-Purell. Launched in 1997, it’s stylish hand sanitizer is upscale, multipurpose,...
Susan Yara, Naturium And The Makings Of An Influencer Controversy
In a beauty influencer universe that’s seen hairy lipsticks from Jaclyn Hill and a mélange of intrigue from Jeffree Star, James Charles, Shane Dawson and Tati Westbrook sustaining several tea accounts, Susan Yara was different. A former...
For A Complexion Company, African Heritage Is At The Heart Of Luxury Beauty And Wellness Merchandise
“I didn’t want to simply catch up as a Black-owned brand within the luxury wellness space. I wanted to create the beauty brand of the future regardless of ownership,” says Nomshado Michelle Baca, founder of A Complexion...
CAP Beauty’s Next Chapter
CAP Beauty, the chic shop-spa concept instrumental in redefining beauty with its no synthetics standard, incorporation of internal remedies such as adapotgens and CBD, celebration of indie brands and editorial-level content, is closing its tiny West Village...
This Bold Cosmetics Brand Is Beating Makeup’s Slump And On Track To Exceed $1.4M In Sales This Year
As the pandemic took hold, Stay Golden Cosmetics was faced with a tricky dilemma: How could a makeup brand associated with going out and having a good time remain relevant during a serious, scary period in which...
Ulta Beauty And Sephora Take Different Approaches To Raising Their Clean Beauty Profiles
Last week, both Sephora and Ulta Beauty revealed major clean beauty initiatives. The former is launching 11 products from the direct-sales brand Beautycounter online on July 7 before they arrive at stores in August. The latter...
Mixed Makeup’s Susan Yara Reveals She’s Behind Naturium, A Skincare Brand Created To Thrive With Or Without Her
Naturium isn’t just another fleeting influencer project. In a YouTube video posted Sunday, Susan Yara, the force behind Mixed Makeup, revealed her connection to the ingredient-focused masstige skincare brand, which has been gaining steam since going...
