Rachel Brown
Indie Beauty Stalwart In Fiore Succeeds With Steady Growth
In Fiore is one of the original indies. Founder Julie Elliott foresaw a demand for luxury natural beauty products long before it came to fruition. To take advantage of heightened consumer interest today, she’s maneuvered her brand through retailer...
J. Crew Catches The Indie Beauty Bug
What goes better with a J. Crew blazer than a swipe of bright lipstick and perfectly polished nails? The proprietor of preppy is completing women’s outfits by moving into makeup, skincare and nail lacquers, a rite of retail...
Indie Beauty Sales Surge On Black Friday And Cyber Monday Fueled By Heavy Discounting
In the bargain blitz that is Black Friday and Cyber Monday, indie beauty companies duked it out for dollars with steep discounts and gift sets that drove sales, but left brands and retailers curious about the implications of...
Gut Growth: The Beauty Chef Spreads Across Sephora
The Beauty Chef is cooking up some major distribution gains. The Australian ingestible beauty brand is rolling out across the Sephora chain in January after hitting inner beauty endcaps at 26 of the specialty retailer’s doors on Sept....
Carbon Beauty Is Natural Beauty Brands’ Chief Protector And Growth Engine On Amazon
Carbon Beauty is evidence that luxury beauty can work in Amazon’s price-driven environment. The company has become one of biggest purveyors of natural beauty on Amazon because of its stellar upscale selection (Herbivore Botanicals, Moon Juice, Fat And...
Freshness Proponent Nuori Isn’t Here For Your Stale Skincare
“Freshness is such a megatrend in food, shouldn’t it come to beauty?” wonders Jasmi Bonnén, not the least bit rhetorically. Two years ago, she launched Nuori, a brand built around bringing skincare products to shelves and conscious shoppers...
The Chef Behind Olive + M Whips Up Olive Oil Recipes For Your Skin
Olive + M founder Mariska Nicholson’s skincare feeds faces. With a keen understanding of the benefits of olive oil for people’s insides, the former professional chef created products to deliver the healthy liquid’s benefits to people’s outsides. Nicholson doesn’t...
