Taylor Bryant
Carbon Offsetting In Beauty: The Good, The Complicated And The Controversial
As beauty and wellness brands sprint to brandish their eco-conscious bona fides, many are adding carbon neutrality to their growing to-do list of green initiatives. Being carbon neutral doesn’t mean beauty brands don’t emit carbon in the course...
Refillable Brand Fussy Says It Will Stop 1M Plastic Deodorant Containers From Entering The Environment
Before Matt Kennedy and Eddie Fisher established refillable deodorant brand Fussy, they worked in marketing for “the bad guys” at agencies such as Grey London and Wieden+Kennedy. In their marketing support roles, the pair grew increasingly frustrated...
How Indie Brands Can Appeal To Harrods And Harvey Nichols Beauty Buyers
Even the most prestige of prestige beauty in the United Kingdom is getting democratized. Harrods, for example, is reaching beyond its illustrious Knightsbridge flagship location to British beauty consumers outside of London with its new concept H...
CurlMix Has Raised $3.6M—And Counting—Via Crowdfunding Platform WeFunder
In 2015, CurlMix began as a do-it-yourself haircare subscription box. “Kind of like Blue Apron, but for hair,” explains co-founder Kimberly Lewis. After noticing customers’ affinity for flaxseed gel, Lewis and her co-founder husband Timothy pivoted to...
Four Tips For Breaking Into Mass-Market Retail In The UK
When Fenty Beauty launched in the United Kingdom, it first entered Harvey Nichols in 2017, the same year it debuted in the United States exclusively at Sephora, before rolling out to Boots two years later. The choice of...
Paula’s Choice CMO Erika Kussmann On Why The Brand’s Sephora Launch Has Been One Of The Biggest Ever
When Paula’s Choice announced via social media on Feb. 15 that it’s products were available on Sephora’s website, you could almost hear the screams coming from its diehard fans. On the brand’s Instagram post about it that’s garnered...
UniQurl Launches In Sally Beauty Stores Across The Country
When Sally Beauty approached UniQurl founder Alexis Stanley in 2019 about selling her products in its stores, she turned the offer down. “At that time, we were still very, very small,” she says. “I’m talking handmade...
