Taylor Bryant
Delivery Services Offer Indie Beauty Brands A New And Accelerated Way To Reach Customers
During the pandemic, DoorDash, Grubhub and Uber Eats exploded—and it wasn’t long before beauty brands realized they could piggyback on the delivery companies’ speedy services to promptly put lipstick in the hands of people satisfying their dumpling...
How Indie Beauty Brands Are Diversifying Their Marketing Strategies To Counter The Effects Of Apple’s iOS 14 Update
In January, ModernRetail predicted that Apple’s iOS 14 update would upend the advertising strategies of e-commerce companies. The publication appears to have been prescient, but we decided to check in with indie beauty brands to see just...
“Self-Love In A Bottle”: How Moisture Love Makes An Emotional Connection With Its Customers
Moisture Love had its best year ever in 2020. The brand, which launched in 2017 and...
More Than 100 Beauty Brands Join Forces To Advocate For Stronger Environmental Policies In The United States
Beauty fans may notice their social media feeds on Tuesday are a little quieter than usual. More than 100 brands have banded together as part of the CodeRed4Climate initiative to hit pause on their accounts to bring attention...
Athleisure Haircare Brand Sunday II Sunday Launches At Ulta Beauty
A year and a half after its debut, athleisure haircare brand Sunday II Sunday has a new partnership with Ulta Beauty. “What we’re seeing is the demand for Sunday II Sunday is growing so much that we...
Why Stephanie Flor Is Rebranding Around The World Beauty To Focus On The Latina Community
Stephanie Flor’s 14-year career as a makeup artist, travel influencer and entrepreneur providing global beauty tours through her company Around The World Beauty came to a screeching halt in March of last year when COVID-19 struck the...
New Skincare Brand Oquist Cosmetics Wants To Be The Tesla Of Beauty
Oquist Cosmetics is a family affair and, like a storied family tradition, it’s intended to have longevity. Co-founders and father-daughter duo Olga Ringquist and Pavel Babneevs have worked in the beauty industry for a combined 26 years....
