Expert Dialogue
How Beacon Award Winner Mara Made It To Sephora
At the beginning of the year, Mara’s eight-product lineup priced from $26 to $120 went live on Sephora‘s website. On March 10, the algae-infused skincare brand is due to arrive at 252 of the retailer’s doors. The in-store offering...
Unlocking TikTok’s Brand-Boosting Potential
TikTok has the power to catapult a business with a single viral moment. Similar to Facebook and Instagram before it, brands serious about being competitive on social media should have a TikTok plan. To get insights...
On The Brink Of Sephora’s UK Return, Wizz Selvey Sets The Record Straight On British Beauty Retail
Brick-and-mortar retail in the United Kingdom has yet to recover from pandemic-related closures. High-street foot traffic numbers registered a 3-year low last year and e-commerce players continue to take market share from physical stores. Over 17,000 British retailers...
The Power Of Authority In Professional And Traditional Retail Beauty Distribution
The beauty industry’s focus is shifting from celebrity to authority. In line with that shift, for its In Conversation webinar last week, Beauty Independent hosted a trio of leaders from brands grounded in...
What Is Blonde?: A Conversation With Tressie McMillan Cottom
Tressie McMillan Cottom, an author, sociologist and associate professor at University of North Carolina at Chapel Hill, started 2023 off with a bang. On Jan. 1, she ignited a conversation on TikTok about the...
Four Keys To Beacon Award Winner Common Heir’s Early Success
Just shy of its two-year anniversary, Common Heir has much to celebrate. The skincare brand’s sales have jumped 3X year-over-year thanks to retail expansion and direct-to-consumer strength.
