Expert Dialogue
Beauty Brand Founders Shani Darden And Sienna Brown On The Importance Of Mentorship
The mentor-mentee relationship between Sienna Brown, former event planner and founder of the beauty brand Glosshood, and celebrity aesthetician Shani Darden, founder of Shani Darden Skin Care, was jumpstarted by a GIF Brown sent Darden two years ago...
Analysts Forecast Strong US Beauty Sales Growth In The Years Ahead
Although Ulta Beauty CEO Dave Kimbell recently cautioned that the beauty industry’s momentum in the United States could slow this year, McKinsey & Co. forecasts record growth...
Breaking Down B Corp Certification With The Inkey List, Prose And Ursa Major
B Corp certification has become a badge of honor for beauty brands leveling up corporate responsibility and trying to distinguish themselves in a fast-moving industry. To understand why it’s gained prominence in beauty and how...
Indie Beauty Brand Founders Dish On Different Paths To Omnichannel Distribution
Omnichannel distribution has become the dominant model for beauty brands, but not all brands approach it the same way. Last week, during Beauty Independent’s In Conversation webinar, Dianna Cohen, founder and CEO of
How Beacon Award Winner Mara Made It To Sephora
At the beginning of the year, Mara’s eight-product lineup priced from $26 to $120 went live on Sephora‘s website. On March 10, the algae-infused skincare brand is due to arrive at 252 of the retailer’s doors. The in-store offering...
Unlocking TikTok’s Brand-Boosting Potential
TikTok has the power to catapult a business with a single viral moment. Similar to Facebook and Instagram before it, brands serious about being competitive on social media should have a TikTok plan. To get insights...
