Expert Dialogue
Founder Lindsay Knaak-Stuart On Why She Said Goodbye To Body Care Brand Meant
Seven years ago, Lindsay Knaak-Stuart spotted a white space that others would later conclude could generate plenty of green. “In 2015, no one was really talking about body care,” she remembers. “It was still Dove body wash and...
Ipsy, Too Faced And Winky Lux Execs On Why Omnichannel Distribution Is So Important Today
Standing out in the crowded beauty landscape and stoking consumer loyalty is exceedingly tough, even for well-established brands. Brands looking to keep their customers coming back have to be where they shop and spark buzz in...
Versed’s Deven Hopp And Clean Filter’s Helen Yang On Recycling, Refills, Takeback And The Holistic Approach Needed To Counter Beauty’s Environmental Effects
No single person, brand, store or strategy is going to fix the beauty industry’s environmental problem. It will take a myriad of stakeholders working together to set standards and objectives that incentivize a better market for solutions. And...
The Brand Strategies And Metrics That Matter Most For Amazon Success
In the beauty industry, views of Amazon have undergone an evolution. Initially, it was perceived as a bargain outlet harmful to branding. Later, it was considered a replenishment-only channel...
Inside The Retail-Focused Distribution Strategies Of Lime Crime, Versed And Merit
Tengram Capital Partners-owned Lime Crime, and Merit and Versed exemplify contemporary thinking about omnichannel distribution in the beauty industry with anchor retailers at the core. To learn about how they’re building their businesses at retail...
Beauty Editors Share Their Greenwashing Frustrations And The Sustainable Efforts They’d Like To See From Brands
The topic of sustainability brings up more questions than answers. Should brands really have to be responsible for the planet or is climate change a problem that should be left up to governments? If brands should be involved,...
