Expert Dialogue

What’s Behind The Fragrance Category’s Surprising Recent Growth—And The Brands Poised To Keep It Going
Fragrance has been the beauty industry’s dark horse during the second half of 2020. In the second quarter, the category in the United States prestige beauty segment was down 37% thanks to stay-at-home orders and retail shutdowns, but...

Brand Execs Predict Haircare’s Strength Will Persist After The Pandemic
Dan Langer, president of R+Co, foresees a bright future for elevated haircare driven by uncompromising consumers attracted to what he calls the “new luxury.” “The new luxury really is about merging high-performance with conscious ingredients [and] sustainability,” he...

Tribe Dynamics’ Beauty Forecast For 2021
It’s been a year of momentous change in the online beauty space. The pandemic forced brands to dramatically rethink their influencer marketing strategies, foregoing in-person events and trips in favor of at-home content creation. Meanwhile, wellness emerged as...

Why CBD Brand Founders Are Bullish On The Future Of Cannabis Beauty
As the National Organization for the Reform of Marijuana Laws declared, cannabis was a clear winner of the 2020 election. Voters legalized adult possession of marijuana in Arizona, Montana, New Jersey and South Dakota, and medical cannabis...

Where Beauty Industry M&A And Sales Performance Stand
Amid the pandemic, mergers and acquisitions in the beauty industry have demonstrated remarkable strength. In the third quarter, deal volume almost returned to historic levels, according to Nini Zhang, director of luxury, beauty and apparel at Credit...

Is Wellness A Pandemic-Proof Category? The Nue Co., Tea Drops And Lola Founders Weigh In On Its Resilience
The pandemic has changed the way beauty and wellness brands—both indie and otherwise—do business. Jordan Gaspar, president and managing partner of AF Ventures, Jordana Kier, co-founder of Lola, Sashee Chandran, founder and...