Social Beauty
This Week In Social Media: Platforms Address Misinformation And Bullying
It’s been a historic week for the United States. Former Vice President Joe Biden, the presumptive Democratic presidential nominee, named Sen. Kamala Harris to be his vice-presidential running mate. Social media was abuzz...
With The TikTok Ban Looming, Beauty Brands Look To Diversify Social Media Strategies
A little over a year ago, TikTok creators posted videos of themselves using Hero Cosmetics’ Mighty Patch zit stickers with the hashtag #schoolsurvivalkit. The brand’s campaign, unusual for the beauty industry at the time, reached an audience of...
This Week In Social Media News: Banning TikTok And An End To The Facebook Advertising Boycott
In 2011, a teacher in Georgia was forced to resign after a parent complained about a Facebook post showing her with alcohol. Almost a decade later, our personal and professional lives are more blended than ever as...
The Challenging #ChallengeAccepted Challenge And Other Social Media News This Week
Viral challenges seem to be social media staples of our virus-laden times. This week, black-and-white selfies dominated feeds in #ChallengeAccepted posts ostensibly about empowering women. Similar to the #BlackOutTuesday challenge, there’s skepticism about the purpose and impact of...
This Week In Social Media: Fundraising, Facebook Alternatives And More
For indie beauty brands, the time spent on and money paid to social media networks is precious and really shouldn’t be wasted. To help beauty entrepreneurs preserve time and contemplate strategies for maximizing their spend, we’ve been tracking...
From Buyer Personas To Instagram Feedback, Here Are Five Tips To Help Indie Beauty Brands Navigate The Digital Landscape
Whether it’s the Stop Hate For Profit boycott of Facebook advertising or a Bitcoin scam involving Twitter, new social media developments are popping up constantly. It’s impossible for busy beauty entrepreneurs to keep up with all of...
