Social Beauty
Five Breakthrough Skinfluencers To Follow On TikTok Right Now
If YouTube spawned powerful makeup influencers, TikTok is turning creators into skincare superstars. The rise of skincare content on the gen Z-dominated social media network—there are exploding pimples, amazing glow-ups, cool new brands, forgettable and unforgettable trends, and...
From Activism To Advertising, Five Social Media Developments From This Week
Social media is a mess. As 2020 continues to deliver curveballs to humanity, it’s become quite clear that change needs to happen and happen fast. The platforms we rely on to connect with others and conduct our...
This Week In Social Media: Platforms Address Misinformation And Bullying
It’s been a historic week for the United States. Former Vice President Joe Biden, the presumptive Democratic presidential nominee, named Sen. Kamala Harris to be his vice-presidential running mate. Social media was abuzz...
With The TikTok Ban Looming, Beauty Brands Look To Diversify Social Media Strategies
A little over a year ago, TikTok creators posted videos of themselves using Hero Cosmetics’ Mighty Patch zit stickers with the hashtag #schoolsurvivalkit. The brand’s campaign, unusual for the beauty industry at the time, reached an audience of...
This Week In Social Media News: Banning TikTok And An End To The Facebook Advertising Boycott
In 2011, a teacher in Georgia was forced to resign after a parent complained about a Facebook post showing her with alcohol. Almost a decade later, our personal and professional lives are more blended than ever as...
The Challenging #ChallengeAccepted Challenge And Other Social Media News This Week
Viral challenges seem to be social media staples of our virus-laden times. This week, black-and-white selfies dominated feeds in #ChallengeAccepted posts ostensibly about empowering women. Similar to the #BlackOutTuesday challenge, there’s skepticism about the purpose and impact of...
